Square peg, round hole

One of my oldest remembered phrases. I remember my dad saying it to me, and it clicking on my tiny begin.

It’s so simple: if the nature of what you’re working with doesn’t fit, it’s going to make your job difficult.

And it’s pretty easy to size it up, only takes a little bit of observation. Circle, check. Square, nope. Another circle, great.

Then why can’t we do this with the vast majority of our food system? Instead of studying the nature of the chicken and finding complementary systems, why does factory farming decide what seems best for production, and force 9 billion birds each year into it? The health of the chickens, people, and our land graphically displays it’s not working.